free shipping on orders over $100,
50% off for international.
Largest selection OVER 1000 NEW PRODUCTS PER MONTH!
2% of sales go to charity:
$1,420,100 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 35 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2015 eQuilter has raised $1.2 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Green Thai Curry with Tofu

Recent Project: National Parks Art Quilts & Fly Me To The Moon

Insider Info: Nickname - Evil Quilt Fairy

Luana's favorite eQuilter Product:

Spirited Magic - Winged Unicorns - Periwinkle

Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy

You can view our eQuilter staff by department

Read eQuilter testimonials

"Thank you so much for the best customer service in the business. I live 35 miles from my nearest quilt shop and find I don't need them after all. You have everything! And ordering..."

Judy Morris

December 4, 2010

"Your gift of writing brings such pleasure to me. I look forward to each new product listing because I know I am in for another joyful reading experience. Thank you for giving me and..."

Jan Robinson, California

June 20, 2012

"I had admired quilters fabrics for years and finally ordered a yard a few weeks ago. It arrived so quickly and perfectly packaged. The fabric is beautiful and I couldn't be more pleased...."

Carolyn Thacker, Moore, OK

June 5, 2015

"This week I emailed equilter about needing fabric that was striped the length of the fabric. Paul went above and beyond to help me find what I needed. It meant a lot to me that I could..."

Jan Zupancic, Akron, OH

May 16, 2012