free shipping on orders over $100,
50% off for international.
Largest selection OVER 1000 NEW PRODUCTS PER MONTH!
2% of sales go to charity:
$1,393,100 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 35 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2015 eQuilter has raised $1.2 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Green Thai Curry with Tofu

Recent Project: National Parks Art Quilts & Fly Me To The Moon

Insider Info: Nickname - Evil Quilt Fairy

Luana's favorite eQuilter Product:

Spirited Magic - Winged Unicorns - Periwinkle

Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy

You can view our eQuilter staff by department

Read eQuilter testimonials

"I have been a customer for a long time and love looking at my emails with all the fabric choices you offer. It's not the frequency with which I order from you, it's the projects you..."

Windsor Mccutcheon, Ephraim, WI

January 30, 2015

"Hi Luana and Paul and all, I just wanted to take a moment to say thank you very much. I know how much it takes to have a successful business these days, you manage to do it with such..."

Cheryl Zelus

November 4, 2002

"Great service from eQuilter, always answer questions promptly always pleasant and helpful, packages are tracked and always arrive. Love your Kona solids fabric great quality always..."

Debbie Sutherland, New Zealand

May 28, 2014

"I received my FIRST eQuilter order this morning and when I opened the box I was so pleased at the quality of the fabric and the way it was folded in the box lined with pink tissue...."

Mary Clark, Sacramento, CA

May 10, 2012