free shipping on orders over $100,
50% off for international.
Largest selection OVER 1000 NEW PRODUCTS PER MONTH!
2% of sales go to charity:
$1,399,200 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 35 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2015 eQuilter has raised $1.2 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Green Thai Curry with Tofu

Recent Project: National Parks Art Quilts & Fly Me To The Moon

Insider Info: Nickname - Evil Quilt Fairy

Luana's favorite eQuilter Product:

Spirited Magic - Winged Unicorns - Periwinkle

Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy

You can view our eQuilter staff by department

Read eQuilter testimonials

"I love the new website format! It is so much easier to look at and to get a better feel for the fabric. Navigation is so simple, even an old gal like me can make my way around in..."

Judi Anderson, Byron Center, MI

December 20, 2015

"I want to tell you how very impressed I am with your company. I made my first purchase from you about 2 months ago and recently made another purchase. Your customer service, prompt..."

Carolyn Lehman

January 4, 2010

"Hi Luana, it's nice to know when you get it right. So let me just start by saying that you got it right! I received my first order from you today and I am VERY happy! The fabrics are..."

Chalon Parker

December 4, 2002

"I have just received my first order from eQuilter and was so ecstatic at the wonderful fabrics - and the speed with which they arrived. I could not be a more satisfied customer! Hey..."

Christina Dennis, Albury, NSW, Australia

August 8, 2016