free shipping on orders over $100,
50% off for international.
Largest selection OVER 1000 NEW PRODUCTS PER MONTH!
2% of sales go to charity:
$1,420,100 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 35 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2015 eQuilter has raised $1.2 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Green Thai Curry with Tofu

Recent Project: National Parks Art Quilts & Fly Me To The Moon

Insider Info: Nickname - Evil Quilt Fairy

Luana's favorite eQuilter Product:

Spirited Magic - Winged Unicorns - Periwinkle

Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy

You can view our eQuilter staff by department

Read eQuilter testimonials

"Dear eQuilter, you are by far the best quilting site I have come by. I have ordered from you many times in the past and just had to take a minute this time to thank you for your quick..."

Michelle Flynn

June 4, 2011

"Hi Paul & Luana, I've meant to send an e-mail about this for some time . . . your latest update wouldn't allow me to procrastinate any longer. You guys have the absolute best 'categories'...."

Rose M.

February 4, 2005

"Dear Luana, I just wanted to let you know I got my fabrics and love them all dearly. Will be doing business with you in the future!"

Mindie Malone

August 4, 2004

"Thank you so much for all the beautiful fabric which I order from the other side of the world. Your website is easy to use and the colours are very accurate. Thanks guys. Liz"

Elizabeth Scott, New Zealand

November 30, 2013