A World of Beauty

One of the places that we see trends and new techniques popping up first is in the wealth of contemporary and international quilt magazines available to us today. This week we had magazines from 3 other continents, and these imported publications always spark our imagination.

It is so interesting to go to the quilt shows overseas to see what all of you are up to in Australia, New Zealand, Japan, South Africa and of course all across Europe. In some places quilting is a "new" crafting craze, with brand new guilds and clubs forming in Eastern Europe for instance. In other countries, such as Japan, there is a long tradition of quilting that is soaring to new creative heights with their art quilts.

For those of you in Mexico and South America, we are bringing in Spanish language publications soon. I have met a couple times with the publisher of the quilt magazine from Spain, and we'd like to help her expand her publication to reach all of you in Spanish-speaking countries.

Over the last year I have made a point of traveling to quilt shows around the world, to have a larger perspective of what's happening in our industry. If you've been following my newsletters, you know that in the last 12 months I've been to Prague, Budapest, Vienna, England and Scotland, Bali and Japan. On these trips, if I am not at a quilt show, I am taking photos with lots of color and design inspiration, so I can share with all of you on my photo page. (I was in London and Birmingham during the riots …how much excitement can one girl take?!)

The award that eQuilter sponsors in Houston is called "A World of Beauty" and that is certainly appropriate, don't you think?

We have a couple more Houston videos that we are tweaking, including a review of the SAQA exhibit in Houston. (Online soon, I promise!) I was asked to be on the SAQA President's Advisory Committee in Houston, and was honored to have a chance to contribute to this great organization!

As the year winds down, I can say that the best part was shipping 2155 of your quilts to Japan, (thanks to Mission of Love) and raising about $100K for charity.

We are counting our blessings, and sending a big thank you to all of you who have contributed to our charity and disaster relief efforts in 2011.

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Elements of a Collage

In case you are interested, here are the fabrics that were used in the Thanksgiving collage:

KACOO4LG
RJMKTFET
RJGRE5BL
SSAPD2GL
SSAPD3BM
SSGRE6BM
TTAPPHWA
TTHRV2GR

…. all available at eQuilter.com!

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Happy Thanksgiving!

 

ThanksgivingCollage1_W

Here in the US, we have a holiday that is based on Gratitude. Although Black Friday keeps bumping up against Thanksgiving evening, (some stores are opening at midnight Thursday night – those poor employees!) it is still a day kept sacred for the purpose of appreciating the abundance in our lives… especially the abundance of love with friends and family.

This year my birthday falls on Black Friday. I think we should rename that day. Dishwasher Friday? Leftover Friday? Cyber Friday? How about GOLDEN Friday? Yeah, that's it!

So to celebrate Golden Friday this week, I am going to put Golden Batiks and Golden Cotton Prints on Sale. (15% Off) I can only put them on sale for one day because they are so hard to find, and so difficult to keep in stock. We are also bumping up our Gratitude Sale – now 40% – 70% Off!

When the Impressionists wanted to illuminate a painting, they made the highlights a golden yellow. For contrast they used the complementary color purple in the shadows, to really make the warm yellow highlights pop out.

The most dramatic way to make the golden light stand out is to use the purple shadow colors nearby. And so it is in Life – we appreciate the golden moments of life more when they are contrasted with the shadows and valleys of life. We appreciate more of what we have today, because of what we may have lost or suffered yesterday. We can celebrate something as simple and joyful as being together for one day, because really, that's all we have. This moment. This day.

From the Rubin Family,
and the staff of eQuilter.com
we wish you and your family
a peaceful and abundant holiday.

sharing your passion for fabric…
Luana

eQuilter Thanksgiving Gratitude Sale !
Now 40% to 70% Off!

10 Categories, Over 1800 Products Still on Sale

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A Time for Gratitude

SophiePaula2011
(above – Sophie with Paula Nadelstern)

 

I don't know about you, but I find the term "Black Friday" a little scary. Personally, I stay as far away from the crazy Black Friday crowds as possible. We'd like to spare you the stress of fighting the crowds for a bargain this week, so be sure to watch for our midweek Creative Nudge for a little something special. *wink*

This time of year I spend more time than usual, contemplating our good fortune of being in such a wonderful industry, and feeling immense gratitude for the collective good we accomplish through our charity program. By the end of 2011, we will have raised $950,000 for various charitable organizations, and we have our eye on hitting the amazing number of $1 million by next summer.

All of this happens because of you, because of our wonderful staff, and because of the constant flow of gorgeous fabrics produced by our suppliers, and a constellation of talented designers who have flocked to the quilt industry.

We are all here together in this collective of talented and generous people, and for that I give thanks every single day.

I have now posted 164 photos from the Houston Quilt Festival, on my photo page.

We now have 2 out of 6 videos up from Houston – the first two are of the IQA Award Ceremony, with images of the winning quilts and their makers.

Tomorrow I'll be posting videos #3 and #4, and we'll have more to share in the midweek newsletter.

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Creative Nudge – Never Would Have Guessed

DixieDingoDreamingSusanCarlson_Dtl1_final

My big Creative Nudge for you this week is that I've uploaded a bunch of quilt photos from the Houston Quilt Festival!

Check out my photo page and you'll see over 100 photos uploaded so far – more on the way! (And our first 2 Quilt Festival videos will be up on our video page starting tomorrow.)

This quilt (detail above) was one of my absolute favorite quilts at the show, and judging by the constant crowds inspecting it closely, it was a real hit with the quilters too! (See the whole quilt on my photo page)

"Dixie Dingo Dreaming" is by Susan Carlson. I have 2 of her books, and I just love her techniques. (Serendipity Quilts is still in print, and we have a few copies still in stock) As you may have noticed from my Tokyo Quilt Festival photos, I like taking photos of people as they take a close look at the quilts. There were plenty of people leaning in closely and trying to figure out how the heck Susan created this effect!

It is a carefully assembled collage of dotted fabrics, that gives the effect of a Pointillist painting by Georges Seurat. The original image was essentially posterized, then each segment or value was translated into a different dotted fabric.

And have you guessed yet what fabrics she used? It is all imported Australian fabrics from M&S Fabrics, created by Aboriginal artists Down Under. Absolutely fabulous!

I am including links to Australian fabrics and magazines below, plus a link to our African fabrics. If you like the colors in this art quilt but like to work with something a little larger scale, I think you'll like our beautiful collection of African themed prints, and imported African fabrics. Our African batiks and hand-dyes make a nice complement as well.

Our 14 year old played a solo in a high school jazz concert tonight, and he had kind of a rough night. He's had stomach flu, so he was not real perky to begin with, but somewhere between the band room and the stage his reed split, and he had to go on with the show with a split reed. Needless to say he was not thrilled with his solo, although I suspect few in the audience noticed. We encouraged him to resolve his frustration by thinking about how he could avoid the split reed in the future (carry a spare in his pocket for performances) and he was feeling better by bedtime.

When quilters make a mistake, we use the Frog Stitch (Rippit! Rippit!) and keep sewing til we get it right. We know we have to learn from our mistakes right away or we'll have a bobbly quilt top or a warped border. I think that making quilts is a way for us to work through our problems in life, because as we discover and fix problems in the quilt, we are somehow working through issues in our head. Ripped a hole in the quilt top from too many Frog Stitches? No problem! Just applique a nice big flower on top! Now add a few more for a garland, and suddenly a mistake becomes an award-winning embellishment. I just love how that works.

sharing your passion for fabric…
Luana

Would you like to share your enthusiasm for eQuilter ?
Send us your own Testimonial!

"Emerald Isle" – Tour of Ireland
June 5 – 15, 2012
11 Magical Days with Luana
including the Intl Quilt Festival of Ireland

Try our new eQuilter Exclusive Pattern Designer!

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Is it that time again?

MaryBuviaLoadingDock_SoW

Above: Mary Buvia, winner of the $7500 World of Beauty Awards, sponsored by eQuilter.com

 

This last week one of the icons of the industry passed on – Saul Kaufman of Robert Kaufman Fabrics. I attended the service in Los Angeles and found that even though I never met him (he retired about the time I moved from the garment industry to the quilt industry), I knew him well through the company he built, and the next generation that is running the company now.

Our family and eQuilter staff send our deepest sympathies to the Kaufman family, but we also know that they truly celebrate the legacy he has left behind in this multi-generational company. We wish you peace Saul.

My next trip is not until December 26th, so now I can turn my attention to the next event – OMG Thanksgiving is in 2 weeks?! – and Christmas events starting in a few weeks. I am in serious catchup mode, or as I say around here, ketchup and mustard mode, so I can whip my house into shape for the holidays.

The kids and I have been talking about making this holiday season as simple as possible. I must admit we do love doing some sort of holiday decorating in the house (with our collection of artsy and sentimental ornaments collected from all over the world) – but we are all talking about just one or two special gifts and not accumulating more "stuff". Perhaps you and yours have arrived at a similar conclusion.

We are having a heckuva windstorm here tonight, as I work on a slide show from Quilt Festival. Watch for it on my photo page or my blog…you'll see it pop up on Sunday.

I got the good news that our trip to Ireland is filling up fast, so if you've been mulling over the possibility of dancing an Irish Jig with me next June, please do sign up and ask for the payment plan! We'd love to have you on our Happy Irish Tour Bus and the FIRST EVER Irish Quilt Festival! (Be sure to click on "View the trip itinerary" on this page, for all the FABULOUS details, and the affordable price!) You can see my last tour (to Bali) on my photo page.

_______________


When you think of Batiks and Hand-Dyes, think of eQuilter.com!

Currently we have over 2200 Batik and Hand-Dye products in stock...and more coming every week.

Snap up the latest Dr Seuss, McKenna Ryan Batiks, preview the
newest young Designer Collections, and keep up
with the latest authors & imported magazines…one stop shopping!

We're developing a wide selection of baby products, from snaps & notions for DIY diaper covers, to adorable patterns & baby-friendly fabrics.

Add in Paul's custom tools (toys!) like the pleasantly addictive
Pattern Designer, or the eye-popping Color Picker, and your holiday Wish List will be popping with creative inspiration.

The cherry on top is our cutting-edge buying team, with the most forward color and trend information, so you know you'll always have your finger on the pulse of the latest industry trends.

(*psst!* – your favorite Christmas category is on SALE!)

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Creative Nudge – What Quilts Are Meant For…

SophieRitaVerrocaW

You may have seen this photo on my Facebook page already, but I got such a big response that I thought I should share it in the midweek Creative Nudge. Sophie and I were walking around Quilt Festival, taking photos of our favorite quilts and our favorite quilters. We came across Rita Verroca with her award-winning quilt, and Sophie asked if she could have her picture taken with Rita and her quilt.

Sophie was so surprised and thrilled when Rita grabbed her and wrapped her in the exquisite quilt. At first I gasped "Oh no!" but then Rita insisted " That's what quilts are for!" and hence this incredible photo! It makes me smile every time I see the two of them in this image…and Rita is right. That's what quilts are meant for.

Now of course wall-hangings and textile art that is embellished and painted and loaded with various mediums… well that is another story! But it all comes from the same place: our love of color, fabric and design.

Isn't it great when you imagine a new use for technology, and then it happens? For awhile now I've been wishing I could use my iPhone like my old transistor radio that I had as a kid…to listen to current news and interviews. Then WNYC put out an app that streams live radio, and this morning I listened to a fabulous interview with Annie Leibovitz about her pilgrimages to special places, to take her special photos. (If you have time, do listen to the interview, and be sure to wait for the little gem of wisdom at the end.)

In 1988 I was lucky enough to attend a photo shoot at her Manhattan studio. I had a shop and a gallery in the East Village and I was asked to bring some of my wares to this photo shoot. What a great experience. I was 29 years old then.

When you read this Wednesday morning I'll be arriving at LAX to attend the funeral of Saul Kaufman, patriarch of Robert Kaufman Fabrics. All of us at eQuilter send our deepest condolences to the family. The baton has been handed to the 3rd generation of this family business, and we appreciate all that this company has done for the industry.

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Klingons and Wizards

Today Sophie and I went to MileHiCon for the first time. It is a SciFi/Fantasy Fan conference, and from the moment we walked in Sophie had a giant grin on her face as we mingled with Vulcans and Klingons, Steampunk characters, pirates and Harry Potter characters, and some scary drippy zombie/vampire characters.

There were lots of ladies in corsets who clearly wanted to wear their Renaissance Faire costumes one more time…and there were too many guys dressed in Captain Kirk's signature jersey.

Sophie came dressed as Phantom of the Opera, although she had to leave her long black velvet cape at home because it drags on the ground. (Great for onstage, not so great walking through a crowd)

When the Klingon Batliff Bop started, she signed up enthusiastically. She was eliminated in the first round, but she played against a kid several years older. (and several inches taller) After Sophie watched how the big kids played, she went up to the judge and asked for a rematch against a kid more her size. After the tournament, she was matched up with a boy a couple inches taller than her who had taken 3rd place, and she trounced him soundly. (These are foam rubber batliffs wrapped with duct tape) Everyone was so surprised! Several people asked if she's been taking martial arts (yes), then she put on her Phantom costume and strode out of the ring.

I get a real kick out of the Steampunk Victorian-era costumes, and other costumes like the Pirate Queen that are obviously sewn by their wearers and worn with great dash and pride. Sophie and I started plotting our costumes for the MileHiCon next year.

We are a family of SciFi nerds, but we also love historic fiction. Paul and I found common ground on our first blind date, because of our mutual love of Star Trek and Monty Python. Star Wars, Harry Potter, Doctor Who, but also costume historic dramas like Merlin and Downton Abbey, are favorites at the Rubin household. (We love BBC miniseries!)

Are you an avid costume-maker, SciFi fan, re-enacter or do you just like to dress up and pretend you live in a fantasy or future reality?

A week from now I'll be writing to you from Quilt Market in Houston, then I'll be staying on for the following week for Quilt Festival. Tuesday night I'll be presenting the big World of Beauty prize at the IQA Award Ceremony, and Sophie and I are planning to attend the Quiltapalooza on Thurs Nov 3. Hope to see you there!

****************

Hey all you Hoffman Challenge Fanatics!
We've got a pile of the new challenge fabric ready to ship – be one of the *first* to get your rotary cutters on this romantic large scale floral!

It's Double Dipping time this week, with so many new batiks and new hand-dyes/tie-dyes that we had to split them into 2 categories!

We're also Double-Dipping Asian collections –
with Kona Bay's newest collectible "Tranquility" group, and several new Japanese and Chinese themed coordinates.

McKenna Ryan's new set of patterns are in stock now – and they are Bellissima!

Are you anxious to head out for Houston's big Quilt Festival week after next? We have Pokey Bolton's International Quilt Festival Magazine in stock and ready to ship out! If you're not making it to Houston this year, you'll definitely want a copy of this annual publication.

If you contributed a quilt to eQuilter's relief effort to the Japan tsunami survivors, there's a lovely article about the project in the new issue of Quilt Magazine.

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Creative Nudge – Warm and Fuzzy

WagonTeam1A_W

Now that we've had our first real frost here, and the trees are dropping flurries of golden and red leaves, it is time to bring up a very serious topic… FLANNEL!

Do you live in Flannel Country? Do you measure your winter snowfall in feet, not inches? Do you measure the value of a quilt, by how warm it keeps you on brutally frigid nights? Do you scoff at pretty little floral lap quilts? Have you made a quilt with such thick batting that it had to be tied, not quilted?

There are some parts of the country that consume prodigious amounts of flannel. Utah is one of those states that I hear has an insatiable appetite for fuzzy fabrics. Brushed cotton is nice, but if you are a serious flannel connoisseur, you can't wait to breathlessly stroke a new shipment of high quality flannels that feel like butter.

We know how you feel.

I also know that once you've skimmed off the cream in your local quilt shop's flannel department, there might be a few more things you need to make the next great flannel quilt.

Type in "Flannel" in the eQuilter search box and currently we have over 700 flannel products. Can you imagine how much space this takes up in our warehouse? A new full bolt of flannel takes up as much room as 3 bolts of cotton poplin. You can just imagine our staff carrying these big fat fuzzy bolts of flannel to the cutting tables!

This time of year we are in Flannel Heaven.

Baby flannels, solid flannels in pastels and earthtones, plaid yarn-dyed flannels, Christmas flannels, blender flannels, dot and stripe flannels…the list goes on.

There are, of course, many different qualities of flannel. The less expensive flannels will usually be thinner. The more expensive flannels are mostly thicker and softer, with higher quality printing and more saturated colors.

Pre-washing flannel is a real hassle, because it is a looser weave, and the edges can fray in big annoying thready knots. Some people stitch along the edges before pre-washing to stop the fraying. Flannel can shrink but if you make a quilt with unwashed flannel, it will shrink some and create nice texture after its first washing.

You don't have to make a quilt with flannel only. My favorite quilt (which I just pulled out and put on our bed) is a mixture of blender (tonal) flannels, hand-dyed cottons from Bali, and cotton sateen. The mix of of textures both visual and sensual makes for an interesting quilt. I started with a packet of hand-dye and batik strips, and added the flannel and sateen. Scrumptious!

A lot of quilters have been mixing flannel with Minkee and Plush. This way you get a super-luxe dreamy soft quilt top. You can also use plush for the backing of a pieced flannel quilt top. Really the possibilities are endless! Don't ask if it is ok to mix these fabrics – just go ahead and play around with some sample scraps and figure out what kind of machine settings you need to sew together these playful cuddly fabrics! For a country look, you can mix lightweight denim or chambray, with plaid flannels and floral prints. Think John Denver's "Country Road".

This weekend Sophie and I went to Sunflower Farm, and went on the horse-drawn hayride with the mountain peaks as a backdrop. I remember as a girl, going on an evening hayride gripping mugs of hot cider, snuggling under quilts and looking up at the big starry sky.

What's your favorite Autumn quilt memory?

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Dreams Can Come True

One of the things I love about being in this industry is watching a newcomer experience the vast abundance of visual stimulation, eye candy, and creative genius that flows constantly through textile and quilt design. There are so many great ideas and colorful expressions that are being pumped through the pipeline every month, that it can be difficult to choose a part of it for oneself!

There is a real "changing of the guard" occurring in the quilt industry now, as the founding mothers and fathers, and industry icons are reaching 30+ years in this business, and are now empowering their kids, their staff and their fans to pick up the banner, restitch the details, and carry it forward into a brave new social media world.

30 years goes by pretty quick, and I am seeing young adults come into the industry with the same starry eyes and big dreams that I had when I took my first design job at the age of 20. I hear them say some of the exact same things that I said in my twenties, and I want to encourage them to follow their dreams and think BIG.

I have been in the quilt industry for 13 years now, although I've worked in textile and fashion design for over 30 years. I've been quilting for 21 years, but I've been sewing since I was a little girl. In the fashion industry it is a given that you have to be tough to get ahead…but I really love that in this industry people actually support each other, share ideas, and see their competitors' health as part of the strength of the overall industry. I feel very lucky to have found my way into this end of the textile business.

FactoryGrandOpening

 

(Photo: Luana 22 yrs old, at a garment factory opening in Hong Kong, 1982)


I wanted to share this great TED talk about following your dreams. Josh articulates pretty much my own philosophy about creating success… or creating art for that matter. Sometimes it helps to hear someone talk about a pure concept, then take the philosophy and the symbolism, and apply it to your own life.

Every week as our new shipments come in, I feel the same excitement that I had the first time I went to Quilt Market, and then a month later opened the first boxes full of beautiful new fabrics. We now have a wonderful staff at eQuilter who share the same enthusiasm, from Customer Service up front, to those in the warehouse Cutting Department who "ooh" and "ahhh" as hundreds of bolts every day are pulled, orders cut, fabric folded and shipped out to our wonderful customers – You!

********
Check out our new eQuilter Facebook page!
(Sneak peaks of new collections throughout the week)

Visit  my photo page for the latest travel photos.
Follow me on Twitter or Luana's Facebook for creative ideas and trends…
clips of my Quilting Arts TV segments on my video page.

The Emerald Isle Tour – June 5 – 15, 2012
Travel with Luana Rubin on this 11-day tour of Ireland visiting Galway, Dublin, Cobh, Killarney, the Dingle Peninsula, Adare, and we will be spending 3-days in the Galway area for the festivities that surround the very first International Quilt Festival of Ireland!

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