{"id":244,"date":"2013-04-14T00:05:20","date_gmt":"2013-04-14T04:05:20","guid":{"rendered":"http:\/\/50.87.217.193\/blog\/i-know-it-when-i-see-it"},"modified":"2015-03-07T00:08:29","modified_gmt":"2015-03-07T00:08:29","slug":"i-know-it-when-i-see-it","status":"publish","type":"post","link":"https:\/\/www.equilter.com\/blog\/i-know-it-when-i-see-it\/","title":{"rendered":"I Know It When I See It"},"content":{"rendered":"

People often ask me how to spot new trends. It is an elusive subject, and I
\nhonestly don't know if it is something that is innate, or a talent that can be
\nlearned. I do know that anybody who goes into retail or design better have at
\nleast a little bit of trend-spotting skills, or they will be lost when trying to
\nmake choices for what will sell 6 months or a year from now!<\/p>\n

Color
\nForecasting is one type of trend-spotting. Pantone has taken the art of color
\nforecasting to the level of a Breaking News item, with their Color of the Year<\/a>.
\nWe may well ask, what does the Color of the Year<\/a>
\nmean? Is it something that is selling well at retail right now, something that
\nwe'll see flooding the stores for the next year, or something designers should
\nbe putting in their next collection?<\/p>\n

Well, it is all 3, depending on what
\nindustry, what price point, what area of the US (or the world!), and what age of
\nthe customer…. and a few other market variables. A trend that is hot in New
\nYork or Los Angeles now, can take 2 to 3 years to reach saturation in the
\nHeartland… sometimes longer!<\/p>\n

To illustrate my point, on the evolvement
\nof trends over time and distance, I am going to tell you a story.<\/p>\n

About
\n10 years ago when all the eyeglass designs were of small rectangle lenses, those
\nof us who actually want to SEE out of our glasses, became very frustrated. (I've
\nworn glasses since I was 10, and can't function without them.) Every eyeglass
\nshop I went to had the same teeny frames. For the last 10 years I've bought
\nstylish funky frames from France, because I didn't
\nwant to have glasses that looked like everyone else<\/a>. In the meantime I
\nhunkered down and waited for this small eyeglass trend to pass. Unfortunately it
\nlasted for a very long time, and as I graduated to progressive lenses, I had
\neven less space to see through because my lenses were divided into 3 zones of 3
\ndifferent prescriptions. Ack!<\/p>\n

Then while I was in New York last week, I
\nsaw the eyeglass frames of my dreams! I saw them worn by a young woman in a
\nrestaurant. She probably wondered why I kept staring at her. (I was committing
\nthe design to memory, but was too shy to go ask her where she got them.) I came
\nback home and spent a week hassling my local hipster
\neyeglass<\/a> stores, trying to figure out who makes these frames!<\/p>\n

The
\nclosest thing I could find was on a blog in Europe. I went to my local eyeglass
\nshop that carries this brand, and was told that style had not even been released
\nin France yet, and it wasn't possible that I had actually seen them online, and
\nthey wouldn't be sold to the US market anyway. Sigh…<\/p>\n

Meanwhile the
\nmarket is saturated with tons of tiny rectangle frame glasses. Personally I like
\nlarger lenses – preferably in a Cats Eye or Retro style. I know this style is
\ncoming, and it may take 3 more years for it to filter down to the hippest
\neyeglass shop in Boulder. In the meantime versions of this design are in New
\nYork and Paris, probably Rome and Milan too, and I am determined to get my hands
\non a pair. <\/p>\n

This is one way of spotting a trend.<\/p>\n

So when you are
\nwondering – what is the next big trend? – take this advice I got from my first
\nboss as a young fashion designer:<\/p>\n

"I'll know it when I see
\nit!"<\/p>\n

Speaking of which, if you are a Modern Quilter, be sure to snap up a
\ncopy of the new
\nModern Patchwork Magazine<\/a>. After I saw the preview copy last week, we
\ndoubled our autoship!<\/p>\n

May you finish your tax forms early this weekend,
\nso you can have fun looking at all the new
\nfabric trends<\/a> on our website. *wink*<\/p>\nShare Post:<\/strong>
\"Facebook\"<\/a>\"twitter\"<\/a>\"pinterest\"<\/a>\"linkedin\"<\/a>","protected":false},"excerpt":{"rendered":"

People often ask me how to spot new trends. It is an elusive subject, and I honestly don't know if it is something that is innate, or a talent that can be learned. I do know that anybody who goes … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-244","post","type-post","status-publish","format-standard","hentry","category-trends"],"_links":{"self":[{"href":"https:\/\/www.equilter.com\/blog\/wp-json\/wp\/v2\/posts\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.equilter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.equilter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.equilter.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.equilter.com\/blog\/wp-json\/wp\/v2\/comments?post=244"}],"version-history":[{"count":1,"href":"https:\/\/www.equilter.com\/blog\/wp-json\/wp\/v2\/posts\/244\/revisions"}],"predecessor-version":[{"id":1191,"href":"https:\/\/www.equilter.com\/blog\/wp-json\/wp\/v2\/posts\/244\/revisions\/1191"}],"wp:attachment":[{"href":"https:\/\/www.equilter.com\/blog\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.equilter.com\/blog\/wp-json\/wp\/v2\/categories?post=244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.equilter.com\/blog\/wp-json\/wp\/v2\/tags?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}