free shipping on orders over $100,
50% off for international.
Largest selection OVER 1000 NEW PRODUCTS PER MONTH!
2% of sales go to charity:
$2,045,500 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About the Rubin family

The Rubin Family

Luana has had a long varied career in art, design and retail. Her eye for color and design was recognized when she graduated in 1981 from the Fashion Institute of Design in Los Angeles under full scholarship. Her first design job was designing silk textiles and dresses, which took her to Hong Kong. There she took a design position with an international company that began a career in import design. She lived in Hong Kong, traveling to 10 Asian countries and hundreds of textile and garment factories, for her design work. Later she moved to New York and worked on 7th Avenue as an import design specialist, designing textiles, sweaters, and high-end contemporary ladies wear while traveling to Asia and Europe.

Then she opened 2 retail stores in the East Village: "Vortex" - a bookstore which also carried her jewelry designs, and "Vortex Gallery" with artwork and large decorator-size crystal formations. During this time she traveled to South America and Europe, visiting mines and purchasing gemstones and crystals for the jewelry and gallery.

In 1990 she moved back to Boulder and worked on a fine arts career. She studied classic portrait and figure painting, and attended a weekly figure painting group for 15 years. Her watercolor and oil paintings hang in private collections around the country. She was also a member and president in the Boulder Writers Club, a prestigious writers' group with juried membership for published authors.

Luana was a member of the Color Marketing Group for 15 years, and has traveled around the world as a speaker, giving power point lectures on design and color trends. In the last several years she has lectured in Thailand, Japan, Italy, Australia, New Zealand, Russia, South Africa, Mexico, France, England and Canada.

Over the last several years, she has worked as a curator and juror, organizing the "Love Your Mother" and "For the Love of Gaia" exhibits. Her art quilts have been displayed at the United Nations in Geneva, NASA in Houston, and the Library of Congress in Washington DC, in addition to many museums, galleries, and quilt festivals including the Houston Intl Quilt Festival. Her activist quilt "Rocky Mountain Poison" was acquired by the International Quilt Museum in Lincoln Nebraska in 2020, and her "Mothers of the World" quilt hangs at the Peace Tech Lab in the Institute of Peace in Washington DC. In 2023 her portrait of Rosalynn Carter was acquired by the Carter Center in Atlanta GA, and it hangs in the Mental Health offices there.

Luana has been a licensed designer for Robert Kaufman Fabrics and Timeless Treasures and has curated fundraiser collections for SAQA with Andover Fabrics. She is a consultant for textile and surface design, and color trends, advising US and international companies.

Luana's textile art, quilt designs, wearable art and bio articles have appeared in many magazines over the years. She has appeared many times on Quilting Arts TV and Fresh Quilting on PBS. Luana is a Bernina Ambassador, and  a 2003, 2004 and 2008 Bernina Fashion Show designer. Her garments can be seen at:

Bernina Fashion Show 2004 Show Photos

She has traveled to 50 countries, and continues to travel to quilt festivals around the world. Luana has also hosted international tours to many countries, including Bali, Japan, Cuba, and Polar Bear tours to Churchill Canada. She also travels related to eQuilter's charity program, including a trip as a photographer for cleft lip/palate surgeries for indigenous children in Guatemala. In 2016 her art quilt "Rocky Mountain Poison" on the topic of water contamination, was exhibited at the United Nations in Geneva, and a US Embassy exhibit in Rome.

eQuilter's charity program has raised $2 million as of Summer 2023, and eQuilter has helped to organize and distribute over 19,000 donated quilts for disaster relief, orphans and cancer patients. Luana has served on the development committee for the Boulder Philharmonic and Wild Animal Sanctuary, and eQuilter also supports local education and music programs. In 2014 she was invited to meet President and Rosalynn Carter, in recognition for eQuilter's charity work. In 2010 she received the President's Volunteer Service Award (PVSA), and in 2008 she received the Michael Kile Award from the quilting industry - a lifetime achievement award - in recognition for her charity work. eQuilter was named as a top Woman-Owned Business in the Boulder Daily Camera many years in a row. (eQuilter is co-owned by Luana and Paul Rubin).

Luana was invited to make an art quilt for the exhibit "Women's Voices, Women's Rights, Women's Votes" which opened at the Clinton Presidential Center in Sept 2022. Her quilt "Women's Rights are Human Rights" was featured on the cover of the exhibit companion book.

In 2023 Luana's focus is on Art and Activism, and she is speaking and collaborating on this topic with non-profits who also recognize that the arts are a powerful vehicle to express ideas as an activist. At a time when so many of us are concerned about the state of the planet, she is working to empower others to speak up and have a voice to benefit others. She is currently working on future collaborative projects with the Endangered Species Coalition and the Wild Foundation. She is available to speak on this topic "Art and Activism" to quilt guilds and non-profits.

Now Luana and Paul live next to the Celestial Seasonings herbal tea factory. When the windows are open, it smells like the tea flavor of the day! 2 Golden Retrievers and 3 Rescue Cats also share this vegetarian household. The flower garden in back is packed with perennials, bulbs, flowering bushes and trees, which are an endless inspiration for Luana's paintings and textile designs. The home's basement was the birthplace of eQuilter in March of '99 ... a true American success story.

Mason, Sam and Sophie at SeaWorld

The Rubin family adopted Sophie Qin Xin Rubin from China in April 2003. Click Here to see Luana's China Travel Diary - with photos.

Sofie in Pink PJ's

For recent photos of Sophie as she grows, click here.

For 11 years, Paul was Research Consultant for Avalon Acoustics, the premier high-end home loudspeaker manufacturer. Paul has managed, designed, and programmed at Avalon Acoustics.

Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in the Detroit, Michigan area. There he supervised quality control, sales, office staff, and 35 journeymen and shop employees.

Paul graduated from the University of Michigan in 1982, with Phi Beta Kappa and Gold Key awards. You can visit his personal web site, Palindromic Paul's Home Page, hosted on, the free (by donation only) internet shell provider for which Paul is also webmaster.

Read eQuilter testimonials

"I have been using equilter now for several months...our local quilt store closed its doors and I panicked I found that equilter is probably even better! The photos are dreamy and..."

Jean Truelove, Bucks County, PA

October 19, 2011

"Wonderful, fast service to the other side of the world. I am impressed with the huge range of fabric and love that some of my money goes to charity. Well done!"

Ruth Aim, New Zealand

July 4, 2012

"Fantastic service - order my items on a Thursday and arrived the following Tuesday. 4 days from America is amazing. The fabrics are just beautiful - I will be definitely ordering..."

Annette Taylor, Australia

November 30, 2017

"Wow! Speedy service. Packaging was awesome and it was a BIG order! And, most importantly the fabric (making a quilt) is all great quality. Love the printout that came with the order..."

San Honeycutt, North Carolina

August 6, 2015