Creative Nudge – Magic of the Holidays

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I believe in Magic.

I believe in the Magic of the Holiday Season, because for a week or two, we allow ourselves to suspend disbelief and dream about Christmas Miracles, Holiday Wishes Granted, and the Grace of a New Year.

This may be the last year that Sophie believes in Santa, but even when she ponders the impossible logistics of Santa visiting a billion children in one night, she will still have the urge to believe in the magic of the story.

This year it wasn't magic that raised $100K for charity here at eQuilter – it was the support of our friends and customers – bringing our total to $950,000 and allowing us to believe in what is truly a miracle of a family-owned business reaching a goal of raising a million dollars to help others by Summer 2012.

In this season of giving, we know that much of the fabric and supplies you have purchased over the last several months, has gone to make gifts for others. Not just Christmas presents, but baby quilts, graduation quilts, wedding quilts, and quilts to comfort those suffering a loss.

Together we delivered 2155 quilts to tsunami survivors in Japan in July this year. (with the help of Mission of Love!) It was truly an act of Grace to put out the call, and have thousands of you respond with a selfless gift for a stranger on the other side of the world.

As we close out 2011, we are also closing out hundreds of bolt ends, discontinued and overstock items. The remaining 1800 yearend closeouts are now 45%-75% Off – our way of saying thanks for your support in 2011!

Best wishes and Happy sewing,
Paul and Luana Rubin

(photo taken at 2011 Zoolights at Denver Zoo)

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About Luana

eQuilter.com has the largest online selection of quilt fabrics and quilting accessories. Over 1000 new products per month, are introduced in the weekly e-newsletters. 2% of sales is given to charity. Located in Boulder, Colorado. Independently owned by husband and wife (aka Mom and Pop) Luana and Paul Rubin.
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