Once Upon a Color

From Nov 15 eQuilter Newsletter:

This weekend I am writing to you from the Color Marketing Group's international conference in Orlando.

After leaving the zero degree weather in Boulder, my first flight was canceled, then I flew to Washington DC, then went standby from DC to Orlando and arrived at midnight. My bag arrived an hour after me, having been routed through Houston. Ah, the joys of travel!

I gave a short presentation from my photos of the Climate Change March in NYC, and today I was a facilitator for a color workshop. Tonight I'm having dinner with a friend from BERNINA USA, and tomorrow I drive to Sarasota to visit old friends from Hong Kong. (my ex-roommate who was Oscar de La Renta's patternmaker.)

Whenever people hear that I am in the Color Marketing Group, they always ask "What's the color of the year?!"

For once, my opinion overlaps with the 2014 Pantone Color of the Year – Radiant Orchid. I say 'overlap' because I think Purples in general are the big color story of 2014. Radiant Orchid is just one part of that story. Hey, it is not just my opinion! You guys are buying Purple like there is no tomorrow! We can barely keep it in stock!

Well guess what? Purple is my fav color too. Has been since I was in middle school. Also, you don't have to wear a color, for it to be your favorite color. I feel like my favorite color is more an expression of who I am on a soul level – and it expresses my creativity and spirituality. When I am with Purple, I am Happy.

Favorite colors can change from year to year, even from day to day. The colors we are drawn to in our homes, our apparel, and our sewing projects, are an expression of how we are feeling, and what we are craving. If this piques your interest, do some more study into the Psychology of Colors. It is a fascinating topic.

When I tell people about our business, I tell them that I sell Art and Color on fabric. You already know what 'quilters cottons' are, which is why we can sell it to you over the internet. What you are really buying from us is beautiful artwork, stunning textile designs, and a rainbow of colors. Every week we curate a selection of amazing fabrics, and share them with fabric-lovers around the world. We stroke and admire the fabric before we pack it up and ship it off to you… knowing the delight you will also feel when you open that package.

Being able to choose those colors for you is indeed a privilege, and my annual CMG conference helps me to foresee all the upcoming color trends so when you suddenly realize you need and want that color, it will already by waiting for you in our giant fabric warehouse. My pleasure!

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About Luana

eQuilter.com has the largest online selection of quilt fabrics and quilting accessories. Over 1000 new products per month, are introduced in the weekly e-newsletters. 2% of sales is given to charity. Located in Boulder, Colorado. Independently owned by husband and wife (aka Mom and Pop) Luana and Paul Rubin.
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