14 years ago, on March 10th
1999, Paul and I looked around my basement studio at our house, with a
few hundred bolts of fabric, and decided to send out our first
newsletter announcing that we were open for business.

By the end of the year we had moved to a 4400 sq ft warehouse, a year
and half later we moved to 11,000 sq ft, and another year and a half
later we expanded to our current 15,000 sq ft warehouse in Northeast Boulder.

Today we employ 37 employees, have 22,000 products in stock, and over 1000 new products each month.
We've raised over $1 million for charities in the US and abroad, and we support many quilt shows and contests with sponsorships and prize money.

In the last several years I've traveled to quilt shows and creative events in Japan, Australia, England, Ireland, Scotland, Switzerland, Germany, Italy, Russia, Bali, Spain, France, Thailand and China.
You've followed my travels on my video page and my photo pages, and have supported us on Facebook, Pinterest, and other social media.
We've shared video interviews with artists, photo reviews of international shows, and generally had a good time connecting quilters from all over the world.


Luana

Time has a funny way of warping when you are busy.
In one way, it seems like I've been doing this forever…
at least 20 years! On the other time, time flies when you are having fun, and I can't believe it's been 14 years already.

With your quilt donations, we've distributed 10,000 quilts over 13 years
to people affected by 9/11 and the Katrina hurricane, the Haiti
earthquake, an orphanage in Pine Ridge SD, the tsunami in Japan, Colorado Fires, and most recently our continuing efforts for those still struggling with the aftermath of Hurricane Sandy.

We've partnered with rocket scientists from NASA to help an orphanage in Rwanda, and I've traveled to support a surgery team in Guatemala doing cleft lip/palate repairs for Mission of Love.
We've paid for a heart surgery for a child in China, and we've rebuilt houses with MOL on the coast of Louisiana after hurricanes wiped a small fishing town off the map.

We've adopted a child from China,
raised our 3 children, and recently watched our eldest graduate from
college – all shared with our eQuilter friends and customers.
Some of you who followed our adoption trip in 2003, are still following
Sophie's story as she grows up and expresses her own love of sewing.

The quilting community stretches around the globe, and wherever I go, I find quilters.
We are all part of an international community that feels like family,
and we all have a love of fabric and color that transcends any other
differences.

I am truly grateful for the friendship and support that you have shared with our family and our wonderful eQuilter staff, and we look forward to serving you again in the coming year!

**********************

* Hurricane Sandy Quilt Relief Info *

* Sandyhook Elementary Memorial Quilt Project *

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SAQA Fundraiser

NeutralNeonLatifahSaafir_1BB_550

One of the best things about my "job"
is that I have the opportunity to help others. In addition to our fundraising
through our charity program (2% of sales go to charity – over $1 million raised
so far!) we also support several quilt shows through sponsorship and prize
money.

Over the years I've enjoyed supporting SAQA (Studio Art Quilt Associates) by sponsoring
their shows, and doing video reviews of
many of their exhibits in the US, UK and Australia.

Last year I was
very honored to be asked to join their President's Advisory Committee, which
means I've had several brainstorming sessions on how to help the organization
grow.

Awhile ago I was approached by SAQA board members about doing a
fundraiser fabric collection. After much brainstorming, we came up with the idea
that I would curate and merchandise a line based on the winning artwork
submitted by SAQA artists.

So I am happy to announce that SAQA is
partnering with Andover Fabrics,
and we have put out a Call for
Entries
. The winning artists will have their name on the selvedge and of
course in the collection's marketing, and will be participating in what is
hopefully a longterm source of income for SAQA – and then all of the members
will benefit! (The copyright will belong to SAQA, and the royalties will also go
directly to SAQA.)

For an artist who wants to get their foot in the door
of the world of commercial textile production, this could be a great
opportunity. For SAQA, it is a chance to promote their organization and the
winning artists, and hopefully attract new members.

In case you are
wondering, no I am not making a penny from this effort. I am excited about
working with a group of aspiring designers, and taking them through the process
of making a collection.

I have watched SAQA grow and spread around the
world, and I hope that we'll see entries from several countries. My sincere
thanks to Andover Fabrics, and all
the artists and designers who will join me in donating their time and talent to
this project, to support SAQA in their 25th Anniversary Year!

* Detail photo above from
Latifah Saafir's quilt "Neutral and Neon" at QuiltCon in Austin Texas.

Guild:
Los Angeles Modern Quilt Guild.
Clamshell pattern made with neutral linens
and cotton fabrics.

* Hurricane Sandy
Quilt Relief Info
*
(YES! – We are still accepting donated
quilts!)
Many thanks to Timeless Treasures for their
ongoing dedication to this urgently needed relief project.

* Sandyhook Elementary Memorial
Quilt Project
*

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Fabric Design Contest with SAQA and Andover Fabrics

I am very happy to announce a fundraising fabric project with SAQA and Andover Fabrics – and a call for entries for all you aspiring fabric designers!

http://saqacallforentries.com/

Full details and instructions can be found on SAQA's website.

 
Martha Sielman head shot

From Martha Sielman, Executive Director:

  
SOMETHING TO
CELEBRATE!

I am very pleased to announce that in celebration
of SAQA's 25th Anniversary in 2014, Luana Rubin of eQuilter.com has arranged for
Andover Fabrics to print a SAQA Urban Textures fabric
collection. This collection will be based on designs by SAQA members, and
Andover will donate a percentage of the collection's sales to SAQA.

Luana
Rubin will be the juror for the fabric collection designs. She will also write a
brief article on how to design a fabric collection, which I'll send out by email
soon.

The SAQA Urban Textures fabric collection will
consist of six to eight designs printed in multiple colorways. The goal for this
project is to create designs that will become contemporary classics and be
stocked by quilt shops and fabric stores around the world. The name of the
selected designer(s) will appear on the selvedge of the fabrics. 
 

 

For SAQA Urban Textures,
find your inspiration in the textures of city streets, the graphics of signs and
maps, or distressed surfaces and lights reflecting off asphalt. Deconstructed
screen prints, splattered and layered paint, and digital manipulated images are
all possible techniques. Use any artistic medium that expresses this
theme.

Full details and instructions can be found on SAQA's website.

 

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Empty Time

DSCN2171

It's March, and in my book that means it's (almost!) Spring. Even though we have
several inches of crusty snow covering our yard, I am already in that
I-survived-another-winter mindset, and I'm thinking about planting flowers,
giving away the kids' outgrown clothes, and CLEANING MY STUDIO!

My
problem – and I know many of you have the same problem – is that there is too
much of everything in my house, my car, and my studio. I am not a compulsive
purger, and I am not a hoarder. Ok I admit I am a collector but in the way most
creative people are collectors. I like to have lots of pretty things to inspire
me. I need all of my art and sewing supplies where I can see them. I really need
to go through that stack of magazines before I give them away. I have old
fabrics I want to donate but I need time to go through them and keep a few for
sentimental reasons. Sigh…

Last weekend I really got a kick out of Amy
Butler's presentation at QuiltCon. She also collects colorful interesting things
wherever she goes, and then arranges them into themed groupings of eye candy,
but she makes it look like a photo spread in a home dec magazine. Of course with
some primping and selective editing with photography, one can make almost any
room look like a scene from a glossy magazine… if you can get your kids to
stay out of the room for a day.

These days, there really is too much of
EVERYTHING. Too many emails, too many TV channels, too much information online
than one could ever hope to process in a lifetime. It is the blessing and the
scourge of the creative soul. We are finding our way in this new reality –
because even "living a simple life" is a relative term. I never feel that I have
mastered this balancing act, but I feel that I've learned how to have reasonably
good boundaries so I can be fairly productive and efficient.

My trick –
is to have a chunk of time every day when I pretend I have nothing else to do.
This is my Empty Time. I meditate, I draw, I sit in a garden and write in a
journal, I take a long bath listening to classical or jazz music. If I didn't do
this, I would literally go nuts.

Cleaning my studio a couple times a
year is also Empty Time. I am creating a blank space upon which to project my
next set of ideas. It can be a very spiritual experience for me, because when I
make the space, the ideas and inspiration come. Sometimes it just takes my
breath away.

I'll be in my studio this week!

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Creative Nudge – QuiltCon Report

PaperShredderPamelaJohnson_550B

* This is a detail shot
of Pamela Johnson's quilt "Paper Shredder" from QuiltCon in Austin, presented by
the Modern Quilt Guild.

My trip to QuiltCon in Austin Texas
was rather surreal – traveling through snow to leave town – and flying back home
in another snowstorm. I flew on
a small plane
both ways, and an old friend of the family (our family doctor)
was on both flights, going to and from a medical conference in Austin! Small
world. We shared travel photos on our laptops on the way back, serendipitously
having adjacent seats on the small plane.

The long weekend in Austin was
a neat little package tied up with a plaid bow. Many of my friends from the
industry were there too… all of us were there to check it out and see what's
up with this new Modern Quilting movement. I managed to have some business
meetings that would have otherwise waited for Quilt Market in May, so it was
great to get a jump on the Spring business season. The weather was mostly mild,
so I went from
winter storm
, to mild
sunshine
, and back to a blizzard. (Lucky to land Sunday during a brief
window of snow cessation!)

We were all surprised at how many mature
ladies were at the show! We quickly surmised that there is such a huge
population of quilters in Texas,
that many local quilters were able to pop over to Austin to check out this
Modern Quilt phenom. My industry friends and I had the most fun standing
in the rows of the quilt exhibits, listening to the frank comments from
visitors
. They ranged from "I don't get it." to "Wow, this is so fresh and
inspiring!" It was especially fun to hear all ages of quilters saying "I can't
wait to get home and start sewing!"

I came to the show as a sponsor and a
presenter, so I could learn what Modern Quilting is really all about. I left
feeling that this movement is growing and changing as rapidly as it was formed –
and in another couple years we might not recognize its exponentially changing
mutation.

There are some who have tried to define the movement with
guidelines that some might find narrow or rigid. At the same time they are very
welcoming to newcomers and beginners, and they encourage newbies to just get
started and don't be intimidated.

There are those who are
super-creative, who have been chafing at the bit and pushing the boundaries of
the "Modern" definitions. One of them won
Best of Show
! Because of that top award-winning quilt, I am no longer
concerned that those writing the Modern guidelines will limit the movement. It
has taken on a life of its own, and the creative conversation is being
crowd-sourced online as I type these words.

What I can tell you is that
the Modern Quilting movement is a fresh clean design aesthetic, inspired by
Modern architecture, Frank Lloyd Wright, Mad Men, Gee's Bend and Nancy Crow's
quilts.

Instead of using layers and embellishment, it uses simple shapes
and a lot of negative space. The negative space is often filled with dense or
complex quilting, often stitched by brilliantly talented young longarm quilters.

It reminds me a lot of the spare design aesthetic I saw at the Tokyo
Quilt Festival
… except where the Japanese quilters are using Indigo and
Taupe… the Modern quilters are using bright colors and white. It was fun to
see yarn-dyed plaids being used at this show too… one of my favorite fabrics
used at the Tokyo show.

My Russian translator friend Marina was there
from St. Petersburg, and she had a modern red quilt hanging in the show. She
plans to start a Modern Quilt Guild in Russia when she returns. (You may recall
I was at the Moscow
Quilt Festival
in September.)

I can't wait to see what happens
next!

I also want to mention that there was a glitch in the payment
system for the Tentmakers of Cairo
documentary
fundraiser, so if you tried to make a donation and it didn't go
through, please try again!

* Hurricane Sandy
Quilt Relief Info
*
(YES! – We are still accepting donated
quilts!)

* Sandyhook
Elementary Memorial Quilt Project
*

********************
Would you
like to share your enthusiasm for eQuilter ?
Send us
your own Testimonial
!

See my photo page for travel
images, comment on my
blog
, follow me on Facebook, Pinterest, Instagram or Twitter for more color and design
ideas. Quilt show reviews on the eQuilter Video
page
.

Click
Here to See ALL our Newest Products This Week!

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Report: Weekend Distribution of Hurricane Sandy Relief Quilts

For our friends who have donated quilts to Hurricane Sandy victims –
here is an update from Joy, who delivered quilts this last weekend:
 
Photos:
 
Friday went really well. 
I went to the Shorefront Y in Brighton Beach Brooklyn, they were very
appreciative. In fact the gentleman in charge, emailed me yesterday saying they
were distributing them at a church event in a local Latino neighborhood reaching
a community that doesn't frequent this Y much (this Y is located in a
predominately Russian neighborhood). He said he would use some for outreach when
their volunteers go and check in on people in their homes. 
 
Today he called and asked if there was any way they could get more quilts
this week since they distributed all that I had left and today ran of sleeping
bags they also had for distribution and many buildings are still without
heat. 
After Brighton Beach I then I went to Gerritsen Beach also in Brooklyn.
That area lost everything. There is still a tent area where residents come for
food and supplies. When I walked up to the table two little girls manning it
asked what I could use. I was so happy to say I was there to give rather than
take. 
Last stop was the Far Rockaway Nazarene Church as I've read they are always
in need of supplies. They serve hot meals daily and provide a clothing, food and
supply pantry to the neighborhood that has been hit hard by the storm. The
minister said those quilts would
all be gone the next morning. 
 
Attached are a few photos from Friday. 
I didn't take any at the Brighton Y, their modesty and the language barrier
(everyone speaking Russian) made it a little awkward to ask for a photo
op. 
 
The other pics are from Gerritsen Beach and Far Rockaway. 
 
The middle man in the pic with 3 men outside the church said not a word the
whole time, then gave me a HUGE hug when we were done unloading the van. So
sweet. 
 
One pic shows the details some of the quilters have put into their
donations. And one pic is of a label on one of the quilts, I love when it gives
such detail to the new recipient. 
 
The McDonalds pic was in Far Rockaway. One of the many, many businesses
still shuttered since Sandy. The spray paint says 
"Nothing here to take. U R 2 late. Trust me someone has been here
already". 
Thanks so much for giving me the opportunity to spread the generosity of
the quilting community. 
Joy McKeon
Managing Editor
QUILT Magazine
Simple Quilts & Sewing
Quilt Almanac 

GerritsenBeach14
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Howdy from Central Texas

As I am writing this, it is Friday night and I have really only been at QuiltCon
for one day. This is the very first conference for the Modern Quilt Guild, being held in Austin Texas. It is a
small show, but there are a lot of curious people here checking it out!

I am surprised at how many mature ladies are here. We were expecting it
to be all younger ladies – and although I heard there were a lot of diapers
being changed in the Ladies Room – there were plenty of middle-aged and
retirement-aged quilters here today. Interesting!

Not everyone "gets" the
Modern Quilt Guild movement, but
that's ok. I think it is a very fresh and welcoming movement, and it attracts
those who are looking for something different. Those of us at the show have
heard a wide range of comments from those who are walking through the quilt
exhibit. Everything from "I don't get it" to "Wow! That is so cool!". That is
good, because it means it is bringing in a whole new group of people who are
looking for something unique.

The first person I saw when I walked into
the Conference Center Friday was my translator from Russia!
Gosh you just never know who you are going to see at a quilt show these
days!

This Sunday at 11 am I am giving a trend presentation, on how
trends tend to move in spirals, i.e. move in a great circle and repeat
themselves a generation later, but in a new incarnation. I will be giving away
many door prizes so bring your business cards to drop in the hat!

Be sure
to check out my photos
from QuiltCon on my Flickr page.

If the weather cooperates in Denver (if
the next snowstorm is not too bad) I'll be home to watch the Oscars Sunday
night!

My spring travel schedule includes:

March – taping 4
segments with Sophie at Quilting
Arts TV

April – SAQA
Conference in Santa Fe

May – Quilt Canada
in Penticton BC
, and Quilt Market in Portland Oregon.

TouchElizabethHartman

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First photos from QuiltCon on my Flickr page

Ok you guys – here is the first batch of my
photos from QuiltCon. I also went to several lectures today so I haven't
photographed the whole show yet!
Feel free to share!
http://www.flickr.com/photos/luanarubin/sets/72157632836689184/

 

Below is a closeup of a quilt by Bonnie Dwyer and Ann Woodhead – "Orange Improv"


BDwyerAWoodhead2

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Creative Nudge – Venice, Tokyo and Cairo

Octopus1_550

This
last week
I've been very distracted looking at all the fabulous masks and costumes at Carnivale in Venice. You may recall
that in September I gave 2 presentations at the US
Embassy in Rome
, thanks to my American friend Susan Fiorentino who was the
curator of the quilt show there. I was extended an invitation to go to Carnivale
in Feb 2014 – to dress up in period costume and go to private events with some
residents of Venezia. Now that the 2013 holiday is past, Carnivale 2014 seems
like more of a reality! Very exciting!

I am also rummaging through my
files of photos from the Tokyo
Quilt Festival, and I wanted to share another viruoso quilt that is a mixture of
piecing with vintage silks, and intricate appliqued dots. This large octopus
quilt was very eye-catching at the show: it was impossible to walk by without
gasping!

One thing that always catches one's eye at this show are the
incredible quilts with hundreds of appliqued circles and dots. I met one
award-winning quilter whose spiral quilt design had over 2000 appliqued dots!
The mind boggles… but the quilt is exquisite.

Do you remember in August
2011 when I did a
video at the Birmingham show of the Tentmakers of Cairo
? There is a fundraiser for a documentary about
these amazing men and their beautiful applique work in Cairo
, but time for
fundraising is running out. This documentary will
bring their work to a much
bigger audience and, for one of the higher donation levels, gives you an
opportunity to own a small sample of their
intricate applique
work.

You may have read about my Color Marketing Group conferences, and
wished that you could go. Guess what? There are several regional
CMG ChromaZone meetings coming up
– the Denver-area ChromaZone is March 8 at
the Hunter Douglas campus in Broomfield, and you don't have to be a member to
attend. However you DO have to prepare a color forecast presentation with color
swatches, for this working color-forecasting workshop.

A reminder that I
will be giving a power point presentation on Modern Color Trends at QuiltCon –
this Sun Feb 24, at 11 am at the Austin Convention Center.

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Serendipity and Collaboration

Sometimes you have to throw all the pieces up in the air and start fresh to have
a creative breakthrough. Sometimes you have to throw the dice… or the
colors….on the table and then let someone else play around with the random
results. This is why a Round Robin quilt project is great for beginners: because
they get to see how different people can interpret the same set of colors,
fabrics or guidelines.

For 15 years I belonged to a weekly figure
painting group. It was truly fascinating. We would come and set up our easels
and paints around a live model, and then we'd paint for 3 hours with one 15
minute break. I was always amazed after an hour and a half, how we all had
interpreted the model in completely different ways. If I saw something I liked,
I could try to incorporate that idea into my work in the second half of the
painting session. It was a great learning experience.

Today I had an
experience that made me think about this as a part of the creative process –
i.e. interacting with others as a work is in progress. The work in process was –
Sophie's hair! That girl has the thickest hair I have ever seen – and it is
curly! Since I have straight hair, it is a learning curve for me. (but it is
fun, because I always wished I had wavy hair as a kid)

Every few months
we start struggling with brushing her hair, and we realize it is time for a
trim. Today she ended up with a new stylist, and I gave my usual explanation of
how we wanted Sophie's hair cut. Instead of being the helicopter hair mommie, I
went and sat in the waiting area and worked on editing my photos on my iPhone. I
noticed the stylist was layering Sophie's hair and thinning it out pretty
aggressively, but I decided to just let her go and see how it turned out. Wow!
Sophie and I were so happy with the results! She has this really cute layered
haircut and it is a brand new look for her. I had to throw the pieces and step
back, so something new could happen. It really got me thinking about my own
creative process: how much do I stifle innovation by having expectations and
trying to control the outcome?

Hey, I know that this may sound very
familiar to many of you, but it is always worth a reminder to throw the dice and
let the random results stimulate a new way of thinking. One way to play around
with this in a small quilt group is to take a photograph, blow it up, and cut it
into several pieces. Each person takes one segment or strip of the image and
makes a segment representing that image, and then they are all joined
together to make one big quilt.
(This one is Jennings Homestead by Suzanne
Mouton Riggio and 26 members of the Milwaukee Art Quilters, Wisconsin)

I
love seeing these quilts win in the Group Quilt category in Houston, because you
can see the personality of each quiltmaker shining through each segment, and yet
they come together in a harmonious composition.

********

Hurricane Sandy
Quilt Relief Info
*

* Sandyhook Elementary Memorial
Quilt Project
*

********
Check out our new eQuilter Facebook
page
!
(Sneak peeks of new collections throughout the week)

See my photo page for travel
images, comment on my blog, follow me on
Facebook
, Pinterest, Instagram or Twitter for more color and design
ideas. Quilt show reviews on the eQuilter Video
page.

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