There is an old quilting urban legend told by sales reps –
it is the tale of the golden thread.

One day a sales rep for a thread company came into a quilt shop and told the owner that she should buy his wonderful thread because it was a great seller and would make her customers happy. He offered to sell her the whole display case with a several dozen colors, but she asked "What are the most popular colors?". He told her which ones sold the most, but then said "You have to carry the whole line in order to sell the best sellers!"

"Nonsense!" she retorted, and proceeded to order the 3 best-selling colors. The threads arrived, and she put them on a basket on her counter top. Months went by and nobody bought the "best sellers". Perplexed, she called the sales rep to complain. "You told me these were the best sellers!" she accused him.

After much cajoling and negotiating, she agreed to let him leave the whole line in the store for a month to see if the threads would sell. The display case with all the gorgeous colors of the rainbow was installed in the shop, and Voila! The threads began to sell like crazy! Yes, he was right about the best sellers, and she sold several other colors too, but she realized that she did indeed have to show a large variety to entice her customers to try the threads.

That is our goal at eQuilter – to share with you such a wonderful variety of fabrics and products that you can't help but find something that tickles your fancy! – and to help you make a choice by giving you a huge range of options, and any customer service support you might need.

http://www.equilter.com/cgi-bin/webc.cgi/st_main.html

With over 1200 new products per month, and 22,000 in stock and ready to ship, no wonder so many quilters say "If you can't find it at eQuilter, you can't find it anywhere!"

It is our nature as humans to want to look over a variety in order to pick out the exact things we want. We want to have a choice when we go shopping… or is it hunting and gathering? This is the same reason a painter will squeeze out all the colors onto the palette, even if only some of the colors will be used in the painting. We have to look at it all, to know what we want or need.

We know that on Sunday morning sometimes it is just fun to look at and play with the 250-300 new fabrics that have arrived in the last week. And sometimes you might just find that irresistible golden spool of thread…

( Don't forget to play with our eQuilter Design Board while you are sampling our weekly delights!)

http://www.equilter.com/cgi-bin/webc.cgi/st_orderdesignboard.html