Meet Collin & Christina
Collin and Christina are Colorado through and through and entrepreneurs at heart.
For years, we've built and operated small family businesses in Colorado, learning firsthand that the best businesses aren't just about what they sell. They're about the people who make them, the customers who support them, and the communities they become part of.
Christina has been a lifelong maker and crafter, with a particular love of sewing, textiles, fiber arts, and creative projects of all kinds. For her, fabric isn't simply a product—it's the beginning of an idea.
She also brings years of experience running a local Colorado business, where she has seen firsthand how much relationships, attention to detail, and genuine customer service matter.
Collin brings nearly 15 years of marketing and business experience, along with a passion for helping creative businesses connect with the people who love them. He is particularly excited about introducing eQuilter to new generations of makers while continuing to serve the loyal customers who have made eQuilter part of their creative lives.
Together, we're bringing our experience as small-business owners, our love of Colorado, and our enthusiasm for creativity to eQuilter.
We Believe in Makers
One of the things that drew us to eQuilter was the incredible community surrounding it.
Quilters and makers are some of the most generous, creative, and encouraging people you'll ever meet. They turn fabric into memories, gifts, art, comfort, and connection. They teach one another, share ideas, preserve traditions, and constantly find new ways to create.
We want eQuilter to be a place that celebrates all of that.
We're passionate about supporting the arts, quilting, sewing, fiber arts, and the broader creative community. That means continuing to offer an incredible selection of fabrics and supplies, but it also means supporting the people and organizations that keep creativity alive.
As a Colorado family business, we're especially excited about becoming more involved in the creative community right here at home.
Carrying the Needle Forward
eQuilter was founded in Boulder in 1999 by Luana and Paul Rubin, who built the company from a home-based business into a worldwide destination for quilters, artists, and makers.
They created something remarkable, not simply a successful business, but a community built around creativity, exceptional fabrics, thoughtful curation, and service.
We are incredibly grateful for the foundation they created and for the knowledge, relationships, and traditions they have passed on to us.
Our goal isn't to change what makes eQuilter special. It's to build on it.
We'll continue to offer the quality fabrics, curated collections, patterns, inspiration, and personal service that customers have come to expect, while looking for new ways to make eQuilter even more useful, welcoming, and inspiring to today's makers.
From Our Family to Yours
We know that when you shop with a small, family-owned business, you're doing more than making a purchase.
You're supporting someone's dream.
You're helping a local family build something meaningful.
And you're helping ensure that creative businesses, artists, makers, and craftspeople continue to have a place in our world.
That's something we don't take for granted.
We're honored to be the new owners of eQuilter, proud to call Colorado home, and incredibly excited about what comes next.