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About the Rubin family

The Rubin Family

Luana has a 35+ year background in art, design and retail. Her eye for color and design was recognized when she graduated from the Fashion Institute of Design in Los Angeles under full scholarship. Her first design job was designing silk textiles and dresses, which took her to Hong Kong. There she took a design position with an international company that began a career in import design. She lived in Hong Kong, traveling to 10 Asian countries for her design work. Later she moved to New York and worked on 7th Avenue as an import design specialist, designing textiles, sweaters, and high-end contemporary ladies wear while traveling to Asia and Europe.

Then she opened 2 retail stores in the East Village: "Vortex" - a bookstore which also carried her jewelry designs, and "Vortex Gallery" with artwork and large decorator-size crystal formations. During this time she traveled to South America and Europe, visiting mines and purchasing gemstones and crystals for the jewelry and gallery.

After her first baby, she moved back to Boulder and worked on a fine arts career. She studied classic portrait and figure painting, and attended a weekly figure painting group for 15 years. Her watercolor and oil paintings hang in private collections around the country. She was also a member and president in the Boulder Writers Club, a prestigious writers' group with juried membership for published authors.

Luana is a member of the Color Marketing Group, and has traveled around the world as a speaker, giving power point lectures on design and color trends. In the last few years she has lectured in Thailand, Japan, Italy, Australia, New Zealand, Russia, South Africa, Mexico, France, England and Canada.

Luana is a licensed designer for Robert Kaufman Fabrics of California and has curated fundraiser collections for SAQA with Andover Fabrics. She is a consultant for textile and surface design, and color trends, advising US and international companies.

Luana's quilts, wearable art and bio articles have appeared in many magazines over the years. She has appeared many times on Quilting Arts TV, and will also be a guest on Fresh Quilting - a MQG show on PBS. Luana is a Bernina Ambassador, and  a 2003, 2004 and 2008 Bernina Fashion Show designer. Her garments can be seen at:

Bernina Fashion Show 2004 Show Photos

She has traveled to 40 countries, and continues to travel to quilt festivals around the world. Luana has also hosted international tours to many countries, most recently to Cuba, and Polar Bear tours to Churchill Canada. She also travels related to eQuilter's charity program, including a trip as a photographer for cleft lip/palate surgeries for indigenous children in Guatemala. In 2016 her art quilt "Rocky Mountain Poison" on the topic of water contamination, was exhibited at the United Nations in Geneva, and a US Embassy exhibit in Rome.

eQuilter's charity program has raised $1.4 million, and eQuilter has helped to organize and distribute over 12,000 donated quilts for disaster relief, orphans and cancer patients. Luana is on the development committee for the Boulder Philharmonic, and eQuilter also supports local education and music programs. In 2014 she was invited to meet President and Rosalynn Carter, in recognition for eQuilter's charity work. In 2010 she received the President's Volunteer Service Award (PVSA), and in 2008 she received the Michael Kile Award from the quilting industry - a lifetime achievement award - in recognition for her charity work. eQuilter was named as a top Woman-Owned Business in the Boulder Daily Camera many years in a row. (eQuilter is co-owned by Luana and Paul Rubin).

Now Luana and Paul live with their daughter Sophie (14) next to the Celestial Seasonings herbal tea factory. When the windows are open, it smells like the tea flavor of the day! 2 Golden Retrievers and an elderly Rescue Cat also share this vegetarian household. The flower garden in back is packed with perennials, bulbs, flowering bushes and trees, which are an endless inspiration for Luana's paintings and textile designs. Their oldest son Mason (27) graduated from CU Boulder with a International Marketing major and Philosophy/Ethics minor. Their middle son Sam is a saxophone music performance major at CU Boulder. The home's basement was the birthplace of eQuilter in March of '99 ... a true American success story.

Mason, Sam and Sophie at SeaWorld

The Rubin family adopted Sophie Qin Xin Rubin from China in April 2003. Click Here to see Luana's China Travel Diary - with photos.

Sofie in Pink PJ's

For recent photos of Sophie as she grows, click here.

For 11 years, Paul was Research Consultant for Avalon Acoustics, the premier high-end home loudspeaker manufacturer. Paul has managed, designed, and programmed at Avalon Acoustics.

Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in the Detroit, Michigan area. There he supervised quality control, sales, office staff, and 35 journeymen and shop employees.

Paul graduated from the University of Michigan in 1982, with Phi Beta Kappa and Gold Key awards. You can visit his personal web site, Palindromic Paul's Home Page, hosted on Nyx.net, the free (by donation only) internet shell provider for which Paul is also webmaster.

Read eQuilter testimonials

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Maureen MacKenzie, Medfield, MA

October 17, 2012

"eQuilter.com is an integral part of my fabric shopping. The fabric selections are "giganti-normous"! I do my best to support my local quilt shop, and although the shop is excellent,..."

Frank Figuereo, Webster, TX USA

May 8, 2013

"Your service is excellent, and the fabric is wrapped so nicely. I have even called, and I actually talked to a real person!"

Barbara Hoffert, Aloha, Oregon

November 12, 2014

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Dolly Hanson, Lakeville, MN

September 8, 2011