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Largest selection OVER 1000 NEW PRODUCTS PER MONTH!
eQuilter charity:
$2,079,000 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 40 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2022 eQuilter has raised over $1.9 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Red Wine & Dk Chocolate

Recent Project: Womens Rights are Human Rights Quilt

Insider Info: Activist for Endangered Species & Human Rights

Luana's favorite eQuilter Product:

eQuilter ULTIMATE PASTEL BATIK PACKET

Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy

You can view our eQuilter staff by department

Read eQuilter testimonials

"I received my fabric today. Shipping was very quick. I was so excited to see the prints I chose. I can’t wait to get started on my project. Everything looks so amazing! This..."

Debbie Mayerle, Illinois

March 3, 2025

"Love all material!"

Corinthia Ward, New York

June 6, 2025

"My wife is heavily into quilting and over the years, because she has pretty much everything, I have struggled to give her a present she would love rather than something I like. eQuilter..."

Martin Taylor, Devon UK

April 13, 2025

"eQuilter is the best. Great service, great fabrics and notions. Shipping and handling is always done right, and the packages arrive soon and in good shape. I asked to be notified when..."

Michele Shea, Vermont

February 16, 2023