free shipping on orders over $100,
50% off for international.
Largest selection - Shipping Schedule 3-7 Days Behind
2% of sales go to charity:
$1,657,100 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 35 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2015 eQuilter has raised $1.2 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Green Thai Curry with Tofu

Recent Project: National Parks Art Quilts & Fly Me To The Moon

Insider Info: Nickname - Evil Quilt Fairy


Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy

You can view our eQuilter staff by department

Read eQuilter testimonials

"I have been buying fabric from these wonderful people for years now. The provide excellent service and quality fabric!"

Sarah Wilson, Carolina

January 2, 2016

"eQuilter.com is always my first choice for new, brilliant and beautiful fabrics. I make pinup aprons and sell them in my shop and my eQuilter fabrics always make stunning aprons. The..."

Anita Senkowski, Michigan

March 22, 2013

"Excellent service! The staff make every effort to help. Recently wanted an out of stock item and after I made my request I had a prompt answer, follow up email to say the item had..."

Linda Shaver, BC, Canada

March 13, 2013

"I would like to comment on your professional way of doing business. I have only just found you, boy what I have been missing! Your fabrics are the best quality I have ever bought on..."

Valerie Holborow, Brisbane Australia

July 31, 2018