free shipping on orders over $100,
50% off for international.
Largest selection OVER 1000 NEW PRODUCTS PER MONTH!
2% of sales go to charity:
$1,704,500 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 35 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2015 eQuilter has raised $1.2 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Green Thai Curry with Tofu

Recent Project: National Parks Art Quilts & Fly Me To The Moon

Insider Info: Nickname - Evil Quilt Fairy


Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy

You can view our eQuilter staff by department

Read eQuilter testimonials

"There isn't a day I don't handle some of your fabric. Thank you for beautiful fabric---Sophie is growing into a beautiful young woman--as a retired home ec teacher--I sew most of my..."

Margaret Doermann, Iowa

April 17, 2013

"One of the best sites. I could spend hours just browsing your site. Don't know what to chose! Look forward to your e-mails."

Lois Sheriff, S. Burlington, Vt.

April 29, 2012

"I have been ordering for so long, but I have never been disappointed in the fabrics, the quality or the service. The website runs like a dream, Paul responds to questions faster than..."

Catherine Dwore, New Mexico

April 2, 2016

"eQuilter seems like family to me; I am a huge fan and recommend it as much as I can. I feel like I could welcome the Rubin family into my home or visit theirs and be comfortable. Watching..."

Nancy Noel, Orlando FL

December 26, 2012