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eQuilter charity:
$2,079,000 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 40 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2022 eQuilter has raised over $1.9 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Red Wine & Dk Chocolate

Recent Project: Womens Rights are Human Rights Quilt

Insider Info: Activist for Endangered Species & Human Rights

Luana's favorite eQuilter Product:

eQuilter ULTIMATE PASTEL BATIK PACKET

Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy

You can view our eQuilter staff by department

Read eQuilter testimonials

"I got a free pattern and the fabrics to make it two years ago, just completed it this Christmas. Planning on giving the quilt as a gift. Fabrics are lovely and very pleased with the..."

Anita Nwaobilo, Pennsylvania

December 12, 2025

"I just unpacked my latest box of fabric from eQuilter. It has to be the most beautiful stack of fabrics I've seen. And I've been a very satisfied customer for years. Thank you for..."

Phyllis Dermer, TN

November 21, 2025

"My fabric was outstanding just wonderful. So pleased with all of it, will be ordering from them again. Very reasonable prices."

Connie Dodson, Nebraska

December 1, 2025

"I have ordered many times from Equilter, not only are the sales great, the fabric is very nice, and customer service is superb. Thanks for a great company."

Carolyn Hoxton, Iowa City, Iowa

February 19, 2025