free shipping on orders over $100,
50% off for international.
Largest selection OVER 1000 NEW PRODUCTS PER MONTH!
2% of sales go to charity:
$2,056,400 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 40 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2022 eQuilter has raised over $1.9 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Red Wine & Dk Chocolate

Recent Project: Womens Rights are Human Rights Quilt

Insider Info: Activist for Endangered Species & Human Rights

Luana's favorite eQuilter Product:

eQuilter ULTIMATE PASTEL BATIK PACKET

Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy

Paul's favorite eQuilter Product:

Safari Adventure - Colorful Zebras - Multi - DIGITAL PRINT

You can view our eQuilter staff by department

Read eQuilter testimonials

"I am so very happy that I found eQuilter. They are hands down the best in Quality, the best in Fabric Choice and the best in price. I can always find what I am looking for and a whole..."

Tanya Thomas, United States

July 10, 2014

"Wow! Beautiful fabrics and super fast delivery with Fed Ex. I love all my fabrics and the choices are very impressive. I want them all LOL. I will definitely be purchasing again &..."

Cynthia Boegh, Port Stanley, ON Canada

April 3, 2021

"It always surprises me how many fabrics and supplies are on offer. I can start looking, and an hour later wonder where the time went. I love eQuilter, its the only site I buy my fabrics..."

Paula Parfett, Australia

September 18, 2011

"Thank you Luana for affording me the opportunity to travel the world of quilting with you and your family. Your video tours of Quilt Shows and other countries give me an inexpensive..."

Maureen Devich, Canada

August 15, 2012