free shipping on orders over $100,
50% off for international.
Largest selection OVER 1000 NEW PRODUCTS PER MONTH!
eQuilter charity:
$2,079,000 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 40 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2022 eQuilter has raised over $1.9 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Red Wine & Dk Chocolate

Recent Project: Womens Rights are Human Rights Quilt

Insider Info: Activist for Endangered Species & Human Rights

Luana's favorite eQuilter Product:

eQuilter ULTIMATE PASTEL BATIK PACKET

Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy


Taylor

Taylor, Cutting Dept

Home Town: Longmont CO

Personal Passion: Cars, music, sewing

Favorite Food: Sushi

Recent Project: Harry Potter Apron

Insider Info: Very creative minds here. Never a dull day.

You can view our eQuilter staff by department

Read eQuilter testimonials

"I just received a pile of solid ombre fabrics by Rubin Design Studio. For anyone who works with gradations, these are only fabulous! Thank you!"

Diane Finley, Simcoe, Ontario, Canada

February 20, 2026

"I love their fabrics, the colors are beautiful. I've been buying from them for years, and I'm always happy. The service is excellent."

Silvia Nuñez Sanchez, Cataluña-España

November 26, 2025

"What a wonderful find for anyone who loves to quilt. I used to get fabric from another company and they went out of business a year ago. eQuilter is my new favorite fabric store online...."

Mary Grill, Albany, Oregon

August 18, 2023

"Great service. The fabrics are wonderful, bright sturdy weight. So happy I ordered it. This will be my go to store from now on."

Susan Ray, South Carolina

October 20, 2025