free shipping on orders over $100,
50% off for international.
Largest selection OVER 1000 NEW PRODUCTS PER MONTH!
2% of sales go to charity:
$1,603.200 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 35 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2015 eQuilter has raised $1.2 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Green Thai Curry with Tofu

Recent Project: National Parks Art Quilts & Fly Me To The Moon

Insider Info: Nickname - Evil Quilt Fairy


Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy

You can view our eQuilter staff by department

Read eQuilter testimonials

"This website and company is more seductive and dangerous to quilters and fabriholics than dark chocolate on a winter's night!....I've been a fan and addict since Luana started this..."

Jamee Chambers, Morrison, CO

March 9, 2015

"Every order that has arrived from eQuilter is packaged with care and arrives quickly. Love the little notes. Your selection is awesome. Thanks for continually bringing new fabrics..."

Pam Alberta, Canada

May 13, 2018

"I am new to eQuilter, but I have been thrilled with the website, and especially with the service. They helped me select pieces that would coordinate with a panel that I was purchasing,..."

Kathleen Grier, Illinois

October 14, 2012

"Received my order yesterday, and as usual, it was perfect, even down to the little sticker that was on the packing slip. I had ordered a number of cat and dog prints, and my sticker..."

Sue Johnson, NW Minnesota

January 23, 2015