free shipping on orders over $100,
50% off for international.
Largest selection OVER 1000 NEW PRODUCTS PER MONTH!
eQuilter charity:
$2,079,000 raised so far.
Call us: 303-527-0856
Toll Free USA 877-322-7423, Local 303-527-0856

About eQuilter: Owners

Luana Rubin

Luana Rubin, Owner

Luana is co-founder and President of eQuilter, Head Buyer and Marketing Director with 40 yrs experience in design and retail. She is also a licensed designer for Robert Kaufman Fabrics, a Bernina Fashion Show Designer and Bernina Ambassador. After working in the fashion industry as an import garment design specialist in Los Angeles, Hong Kong and NYC, she is now an internet entrepreneur, textile designer and mother of 3! A fashion design graduate of FIDM in LA, her textile/quilt and wearable art designs have been published in many books and magazines. As of 2022 eQuilter has raised over $1.9 million for charity, which is Luana's 2nd favorite part of this business. (Most favorite - Paul)

Home Town: Longmont, Colorado

Personal Passion: Charity fundraising

Favorite Food: Red Wine & Dk Chocolate

Recent Project: Womens Rights are Human Rights Quilt

Insider Info: Activist for Endangered Species & Human Rights

Luana's favorite eQuilter Product:

eQuilter ULTIMATE PASTEL BATIK PACKET

Paul Rubin

Paul Rubin, Owner

Paul is co-founder of eQuilter, serving as VP and CTO, with more than 30 years experience in management and programming. For 11 years, he was Manager and Head of Research for Avalon Acoustics in Boulder, where he also designed, and programmed. Previously, Paul was VP at Tel-X corporation, a $5 million manufacturer of precision prototype and production machinings and stampings in Michigan. He is a graduate of the University of Michigan.

Home Town: Detroit, Michigan

Personal Passion: Teachings of Douglas Harding

Favorite Food: Baby Bok Choy

You can view our eQuilter staff by department

Read eQuilter testimonials

"As a longtime customer, sewing with eQuilter is the most satisfying part of my life- happily I let housework slide! My fur babies don't care! When my eQuilter package arrives, it's..."

Starr Seesler, Sierra Vista, AZ

December 16, 2025

"I heard about eQuilter from my online quilt group and was happy to see that they ship internationally for a reasonable cost. I found a few additional things that I wanted right after..."

Sonya Hashimoto, Tochigi, Japan

January 13, 2025

"I received my first order the other day and I am VERY pleased with the colors and quality of the fabric. Truly won’t be my last order."

Susan Childrey, NC

August 7, 2025

"I was delighted to get my fabric days earlier than expected. eQuilter is my first stop for all things quilty. The quality of the fabrics is always the best. Thanks - I appreciate..."

Alice Suchanoff, NC

January 5, 2026